About Wray Ellis

Throughout the 1980s, Wray Ellis was bassist with, or opening act for: Dr. Hook – featuring Ray Sawyer, Ronnie Prophet, Kelita Haverland, Marie Bottrell, Cliff Edwards, Vince Gill, George Jones, Waylon Jennings, Kris Kristofferson, Conway Twitty, Hoyt Axton and many others. As a singer / songwriter, Wray Ellis has enjoyed success in Canada, and in New Zealand where he reached number one on the country chart with “Dance For Me”.

Between tours in 1984, Wray was asked to create a radio jingle for a friend's air conditioning business. Within 6 months of launching Wray's jingle, that “2-man, one van” operation had grown into 20-plus employees with a fleet of trucks – all splashed with Wray's slogan. Word traveled and his reputation grew with every new jingle (each featured Wray Ellis performing all instruments and vocal parts in his modest home studio). His clients routinely reported sales that far exceeded their expectations. And, Wray's jingles were so catchy, listeners would call into the radio station to request his commercials.

Wray Ellis turned to radio as a full-time career in 1990 when he graduated with honours from the Humber College Radio Broadcasting program. Throughout the 90s, Wray worked for major market radio stations, won numerous broadcasting awards, and became the preferred writer for his station's blue-chip clients. Sales reps knew that when they needed immediate, tangible results, Wray was their first choice. In fact, one of Wray's clients had to pull his spot after a single airing. Among the four calls he'd received, one offered as much work as he could handle. He happily paid for his entire multi-week contract for a spot that aired once.

Eager to share his secrets with fellow broadcasters, Wray Ellis served for eight years as Creative Director at Canada’s prestigious Radio Marketing Bureau. There, he set radio creative's best practices, redesigned and relaunched The Crystal Awards, and taught the Certified Radio Writer's Course to professional broadcasters all across Canada.

Wray has taught radio writing courses at Mohawk College, Seneca College, and Humber College. Many of his students are now successful broadcasters in their own right. Wray has written for Country Wave Magazine, FilmFax Magazine, and provided more than fifty feature articles for Marketing Magazine. In 2014, he wrote and published his first book: Solve The Right Problem... And Your Radio Ads Will Never Go Wrong.


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